Marketing Executive – UK Visa Sponsorship Offered
Advertising and marketing associate professionals play a pivotal role in bridging the gap between businesses and their target markets. Their primary responsibility is to develop strategies that align consumer preferences with the offerings of suppliers, ensuring products and services are tailored to meet market demands.
Through comprehensive market research, these professionals identify consumer trends, analyze competitor activity and gauge customer expectations. They collaborate closely with employers or clients to refine business methods, modify product designs and adjust pricing, packaging and promotional tactics. The insights gained from their research not only guide the development of effective marketing campaigns but also contribute to strategic decision-making that enhances brand visibility and profitability.
Additionally, with the rise of digital platforms, advertising and marketing associates are increasingly focusing on digital marketing strategies. Social media, in particular, has become a powerful tool for promoting products, brands and services, allowing businesses to reach a broader and more engaged audience.
These professionals are tasked with creating and presenting digital marketing plans that leverage online platforms to maximize consumer engagement. They work closely with advertising teams to ensure campaigns align with client goals and monitor performance metrics to suggest modifications that improve outcomes. By combining traditional market research techniques with innovative digital strategies, advertising and marketing associates help businesses adapt to changing consumer behaviors and remain competitive in the market.
Job Category: Other
Job Type: Full-Time
Job Location: London, United Kingdom
Salary Range: £30,960.00 – £38,700.00 per Year
Company: Fossil Production Ltd
Overview of Role
As an Advertising and Marketing Associate, you will play a crucial role in the creation and execution of projects designed to understand and address the needs and preferences of various consumer and business groups. Your efforts will ensure that suppliers can effectively meet these demands.
Typical Entry Routes and Qualifications
While there are no mandatory academic prerequisites for this role, many individuals entering this field hold qualifications such as BTEC/SQA awards, A levels/H grades, a degree or equivalent credentials. Training is generally provided internally by the company and is often complemented by additional short courses or professional qualifications offered by the Market Research Society.
Key Responsibilities
- Business Discussions and Client Interaction: Engage with employers or clients to discuss business strategies, products, services and target customer groups to pinpoint marketing needs.
- Market Research Analysis: Gather and analyze market research data, then present these findings to clients in a clear and actionable manner.
- Recommendations for Improvement: Based on market research, propose potential changes in aspects like design, pricing, packaging and promotional strategies.
- Digital Marketing Strategy: Develop and recommend digital marketing strategies, including social media tactics, to enhance the promotion of products, brands or services. Present these strategies to clients for approval.
- Advertising Coordination: Provide the advertising team with detailed briefings on client requirements, oversee the progress of advertising campaigns and coordinate with clients to discuss and implement any necessary modifications.
Benefits
- Participation in company events
- Pension plan
- On-site parking
- UK visa sponsorship available
Education
- Bachelor’s degree preferred
Application Instructions
To apply for this position, please visit the link below
FAQs
What kind of training is typically provided for this role?
Most companies provide on-the-job training, which is often complemented by short courses or professional development programs. External courses, such as those provided by industry bodies like the Market Research Society, may also be encouraged.
What skills are essential for success in this position?
Strong analytical skills, effective communication, creativity, teamwork and a good understanding of digital marketing trends are key to succeeding in this role. Professionals also need to be able to interpret market research data and work closely with clients to meet their needs.
What kind of industries hire Advertising and Marketing Associates?
Advertising and marketing associates can work across a wide range of industries, including retail, technology, consumer goods, healthcare and entertainment. Any sector that requires consumer engagement and brand promotion can benefit from the expertise of these professionals.
Do Advertising and Marketing Associates work independently or as part of a team?
They often work as part of a larger marketing or advertising team, collaborating with various departments such as product development, sales and customer service. However, they also need to be self-sufficient in conducting research and making data-driven recommendations.
What is the role of market research in this position?
Market research is a central aspect of the job. Advertising and marketing associates collect, analyze and interpret data on consumer behavior, market trends and competitor strategies. This information is then used to make informed recommendations about marketing campaigns and product development.
What career progression opportunities are available in this field?
Professionals in this field can progress to roles such as Marketing Manager, Digital Marketing Specialist, Advertising Account Manager or even senior positions like Marketing Director, depending on experience and additional qualifications.
Is there a demand for this profession in the UK?
Yes, there is a growing demand for marketing professionals in the UK, especially with the increasing emphasis on digital marketing and the need for businesses to stay competitive in a rapidly changing marketplace.
