Olumide Edwards Adegbolu aka Olu Maintain is a Nigerian Afro hip-hop musician. His father, a medical doctor with the Nigerian army, plays the guitar and he encouraged him to take up music. His first demo was done in 1992. He was a member of the hip-hop trio called Maintain (Olu, Tolu & Big Bamo) which had hits like “Alo”, “I Catch Cold” and “Blah”. The group released six albums between 1998 and 2004. Olu Maintain who studied Accounting at The Polytechnic, Ibadan decided to go solo in 2005.
In 2006, he dropped his debut album “Maintain Reloaded” which became very successful. The massive track “Yahooze” was a runaway hit and was well received by the Nigerian public.
People will ask how come a song related to scamming should make Nigeria’s Top 50 songs. This was even a huge argument amongst the panel but truth be told the song was the No1 track in Nigeria for the whole of 2006 & 2007 and the better part of 2008 and even had its own dance movement. Heck, even Ex-US Secretary of State Colin Powell in 2008 came up on stage to bust a move with Olu Maintain during the Africa Rising Festival in London.
All we can say is that whether the song is about internet fraudsters (yahoo yahoo boys) and 419, or it is about the perceived lifestyle lived by most Nigerians – the song is still very reflective of Nigeria Today and its historic 50years. We can’t run from the truth – 419 nearly ruined our reputation with other countries (getting harassed @ any airport for holding a green passport). It leaves a bad taste in everyone’s mouth. Scamming in any form is very wrong and destroys the image of a Nation. The end doesn’t justify the means (jail awaits those that get caught). Hard work pays.
Olu Maintain however has maintained that the song is about pleasure after pain. Working from Monday to Friday and enjoying from Friday to Sunday. In an interview with BBC, Olu said the song is a satire (???), deriding “yahoo-yahoo” culture, not glorifying it. “The message of the song is that if you want the lifestyle of drink cars and women you have to work hard, hustle means work, not cheat“. The song is an exceptionally catchy track that will make you groove.
He has his own Record label – Reloaded Records and in 2009, he released an album “With All Due Respect, Press Play” by him and his Posse – Kentro World