Effyzzie Music diva Yemi Alade has bagged a multi-million naira deal with international cosmetic company
NP Gandour .
The lucrative deal sees the #MTVMAMA2016 “Best Female” winner occupy the spot as the face of
ABC Hair Relaxer , which is arguably the most popular hair relaxing brand across the continent.
As part of the deal Yemi Alade stars in a multi-lingual TVC which will air in Francophone and English speaking countries; also hot shots of the praised singer promoting “ABC Hair Relaxer Kit” will appear on billboards across the continent.